At the start of 2013, the Liebherr Group founded a new sales and service subsidiary in Mexico: Liebherr Mexico S. de R.L. de C.V. As a subsidiary of Liebherr-Werk Ehingen GmbH of Ehingen (Germany), the company will initially be responsible for the direct sale and service of Liebherr mobile cranes in Mexico and the other countries of Central America. Until now, these products have been supported in Mexico by the Nortrack de México. Many years of cooperation with this successful and competent partner were terminated on 31 December 2012.
The founding of Liebherr Mexico S. de R.L. de C.V. underlines the growing importance of this market for Liebherr. Mexico's large-scale investments in the energy sector and in infrastructure in recent years has given rise to increased demand, especially for mobile and crawler cranes. The upshot of this is that not only are local crane rental companies expanding. Liebherr customers from Europe are also setting up subsidiaries in Mexico and importing machinery into the country.
The new company creates the basis for providing even better support for Liebherr customers in Mexico and Central America and for making customer services, including spare parts supplies, even more efficient in the region.
In the future, Liebherr Mexico S. de R.L. de C.V. will also act as a platform for the activities of the other Liebherr construction machinery divisions. The product areas duty cycle crawler cranes and deep foundation machines will follow in the next phase of expansion. The Group also has two other subsidiaries in Mexico. Liebherr Monterrey, S. de R.L. de C.V. based in Monterrey is responsible for the production of drive technology components. Liebherr Servicios Monterrey, S. de R.L. de C.V. is the local service subsidiary in the field of components.